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Agricultural marketing articles01. Importance and Objectives of Agricultural Marketing in India 02. Inadequacies of Present Marketing System 03. Characteristics of Agricultural Products 04. Agricultural Marketing in India 05. Improvement of Agricultural Marketing System 06. Cooperative Marketing in India 07. Warehousing in India 08. Ideal Marketing System 09. Scientific Marketing of Farm Products Agri and Envt article spotlight Warehousing in IndiaArticle on agricultural marketing in india and its systems. This article explains Scientific Marketing of Farm Products ... Latest agricultural articlesBiomass briquetting and utilization Features of garden - floral clocks, japanese lanterns, fountains etc. Features of garden - furnitures, bridges, seats, bird baths and sundials Features of garden - fences, garden gates, arches and walls Features of garden - greenhouse, summer house, steps etc features of garden - terrace garden, kitchen garden, children garden Different gardens - water garden, bog garden and wild garden Features of a flower garden Designing a flower garden (contd) How to design a flower garden You are reading article on Agricultural Marketing in India Ideal Marketing SystemThe ideal marketing system is one that maximizes the long run welfare of society. To do this, it must be physically efficient, otherwise the same output could be produced with fewer resources, and it must be electively efficient, otherwise a change in allocation could increase the total welfare and where income distribution is not a consideration. For maximum physical efficiency, such basic physical functions as transportation, storage, and processing should be carried on in such a way so as to achieve the highest output per unit of cost incurred on them. Similarly an ideal marketing system must allocate agricultural products in time, space and form to intermediaries and consumers in such proportions and at such prices as to ensure that no other allocation would make consumers better off. To achieve this condition, prices throughout the marketing system must be efficient and must at the same time be equal to the marginal costs of production and marginal consumer utility. The following characteristics should exist in a good marketing system. 1. There should not be any government interference in free and market transactions. The method of intervention include, restrictions on food grain movements, restrictions on the quantity to be processed, or on the construction of processing plant, price supports, rationing, price ceiling, entry of persons in the trade, etc. When these conditions are violated, the inefficiency in the market system creeps in and commodities pass into the black market. They are not then easily available at the fair prices. 2. The marketing system should operate on the basis of the independent, but systematic and orderly, decisions of the millions of the individual consumer and producers whose lives are affected by it. 3. The marketing system should be capable of developing into an intricate and far-flung marketing systems in view of the rapid development of the urban industrial economy. 4. The marketing system should bring demand and supply together and should establish an equilibrium between the two. 5. The marketing system should be able to generate employment by ensuring the development of processing industries and convincing the people to consume more processed foods, consistent with their tastes, habits and income levels. Next : Scientific Marketing of Farm Products Previous : Warehousing in India |
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